BIC WITE-OUT "WITE-OUT THE WRONG"
There is a lot of intolerance out in the world. Wite-Out whites out mistakes. In this campaign, Wite-Out "wites out the wrong" by eliminating the intolerance and corrects it with a kinder message. I helped conceive this idea and wrote the words while in portfolio school.
Art Director: Katie Knowlton
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