MARRIOTT REWARDS "POINTS FOR"
The Marriott Rewards Premiere Credit Card offers 80,000 bonus points, but what do those points mean? This campaign transforms the abstract concept of reward points into tangible adventure, fun, and excitement, all at your fingertips. I wrote the words and my A.D. partner and I blew out all the social tactics from the original print campaign.
Art Director: Michelle Hardy
Too short and engaging to swipe away, these bite-sized travel moments make the perfect SnapChat video ads.
SNAP SLANG GEOFILTERS
These fun photo-overlays bring the spirit of the campaign into user-generated content, giving customers the chance to show off in Marriott hotels nationwide.
Facebook Canvas Ad
Bringing a deep dive into the campaign to your mobile newsfeed.