BRACE YOURSELVES FOR THE AMAZING AND AWE-INSPIRING JOHN O’TOOLE! 🥳 🙌
Meet the man who battles the chaos of advertising by day and wrestles with the whims of words as an aspiring novelist by night. With over a decade in the copywriting arena, John doesn’t just write—he shapes ideas, sharpens strategy, and guides the work from “pretty good” to “wait, why didn’t we think of that sooner?” He’s partnered with everyone from healthcare startups to an internet giant that rhymes with Zoogle, all while keeping a close eye on culture (and probably overanalyzing it just a bit).
Equal parts strategist, creative director, and pop culture enthusiast, John believes the best ideas live somewhere between insight and instinct. He also has a soft spot for helping the next wave of creatives—mentoring and teaching students at Book 180 Portfolio School and Talk To An Almost Creative Director, where he (with playful urgency and guidance) nudges portfolios into existence.
When not wrangling words or guiding ideas into the world, you might catch him trying new beers and running old trails (not necessarily in that order).
He’s currently nestled in Los Angeles with his wife and two miniature critics—aka his daughters.
John generally prefers speaking in first person. But hey, we all have our quirks.
FUN FACTS ABOUT JOHN:
He hates fun facts.
He once casually chatted with Jeff Goldblum about the JFK assassination. Just your usual banter, you know?
He was a former golf caddy (aka, a looper) (he still quotes Caddyshack all the time). “I enjoy skinny-skiing, going to bullfights on acid…”
He was once turned down for a job at Whole Foods for lacking ‘grocer experience.’
He’s got this silly running blog on Instagram. It's kind of a big deal (not really). Follow @JohnRunsHard for some not-so-athletic adventures.
I’m currently teaching copywriting at Book 180 portfolio school—teaching fundamentals, discouraging sameness, loudly rooting for everyone.
SAY HELLO TO JOHN:
JohnOToole930@gmail.com
630-254-6566
P.S. (HE POSTS ON SOCIAL)