Got hit by the Bus? 🚌
Vicks Painquil

The Problem: Ever have one of those days where you feel like you've been hit by a bus? Everyday aches and pains have a way of making even the simplest things feel like a contact sport.

The fix: We brought in NFL legend Jerome Bettis to help make that feeling a little more relatable. I concepted and wrote a spot using football-inspired humor to show how Vicks PainQuil can help when life leaves you feeling like you've been hit by a bus