IHG HOTELS PREMIER CARD “GIGS TO GLORY”

Ever feel like credit card points are like the unicorns of finance? IHG Hotels thought so too. That's why we teamed up with Rolling Stone to decode the mystery in the most entertaining way possible.

Enter “Gigs to Glory,” a web series where we paired the IHG Rewards Club Premier Card with rising country sensation (and cardmember) Caylee Hammack. It's not just a behind-the-scenes peek into Caylee's journey to superstardom but also a subtle nudge at how those credit card points can transform your everyday buys into free nights and other exciting rewards.

From concept to completion, I had a blast producing this series that turns credit card jargon into something as thrilling as backstage passes.

Art Director: Jose Casimiro

Social videos/teasers

 

FULL EPISODES

PRINT

Print ad that ran in the “Musicians on Musicians” issue of Rolling Stone.

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Digital

Digital banners that ran on RollingStone.com

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EXPERIENTIAL

Touring van activation that appeared at Caylee’s performance at Rolling Stone Live in Chicago.

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“GiGS TO GLORY”rolling stone articles.

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BUMPER STICKER

Last, but definitely not least: bumper stickers we handed out at Rolling Stone Live.

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