How I used LinkedIn to brand myself (no, really—no humblebrag, promise).

LinkedIn is, broadly speaking, quite bad.

So I thought I’d make it less bad by bring my unique and quirky POV to the platform.

A few years ago, I began posting daily. No one stopped me.

It turns out there’s an audience for mildly unhinged observations on advertising, pop culture, and workplace nonsense.

The result: a modest following, a webinar panel appereance, a job offer, and a surprising number of actual human connections.

Because it really is about the LinkedIn connections we make along the way.

Let’s get networking!

THIS LEAD TO ME BEING FEATURED ON A WEBINAR!

My profile started getting a bit of attention, and Book 180 ended up asking me to speak on a “How to Market Yourself” webinar. I basically talked about people can can use LinkedIn to stand out from the crowd by sharing their work and creative point of view.